CTV – Page 2 – Display Daily

A New TV OS and CTV’s Growing Value to Advertisers

by Omid Rahmat

TV software is an opportunity for growth and bigger profits. Could it change the dynamics of TV pricing?

Tags:Advertising| CTV| Smart TV

TV Operating Systems Create Brand Loyalty

by Omid Rahmat

The growing importance of operating systems in shaping consumer TV viewing habits, preferences, and loyalty.

Tags:CTV| Market Data| showcase| Smart TV

Samsung Could Define the Next Generation of TV Experiences but Will It

by Omid Rahmat

Samsung’s reach is massive in TVs, but also in smartphones, and many other areas of the connected world.

The Xumo Stream Box is Out

by Shawnee Blackwood

Comcast states the goal is to spend less time searching for content and more time watching it .

Tags:Comcast| CTV| STB| streaming| Xumo

Home Depot and Vizio Collaborate on QR Code-Enabled Holiday Series for Experimental Shopping on CTV

by Shawnee Blackwood

Home Depot experimenting with shopping codes on Vizio TVs.

Tags:Advertising| CTV| Vizio

Mntn Unveils Major Software Update for Performance TV Advertising

by Shawnee Blackwood

Key features of the update include performance optimization, lowered pricing, enhanced audience targeting, optimized creative, and verified measurement capabilities.

Tags:Advertising| CTV| Smart TV| TV market

OpenX Launches Initiative to Increase Transparency and Quality in CTV Advertising

by Shawnee Blackwood

OpenX will remove all resellers from its CTV inventory pool to reduce invalid traffic and ensure publishers receive a fair share of ad revenue.

Tags:Advertising| CTV| OpenX. TV market

Loop’s Streaming Entertainment Makes a Case for Transforming Out-of-Home TV Screens

by Omid Rahmat

Loop has an opportunity to define the next generation of displays in bars, restaurants, waiting rooms and other public venues.

Spotify Partners With Roku on CTV Advertising

by Shawnee Blackwood

Playing your music through your TV could be a popular use case.

Tags:Advertising| CTV| Roku

Canadian TV Viewership Shifts Towards Free, Ad-Supported Content, According to LG Ad Solutions Study

by Artem Alekseenko

As part of this expansion into the country, LG Ad Solutions conducted a study which reveals the changing preferences and behaviors of Canadian consumers with connected TVs.

Tags:Advertising| CTV| LG

DoubleVerify and Roku Collaborate to Combat Ad Fraud in the Growing CTV Landscape

by Artem Alekseenko

DV and Roku are committed to investigating and curbing emerging fraud schemes to preserve advertiser confidence and ensure the integrity of the CTV advertising ecosystem.

Tags:CTV| DoubleVerify| Roku| Stream TV

Amagi Partners with TCL to Enhance Streaming Options for TCL TV Users

by Artem Alekseenko

This collaboration aims to simplify and expedite the addition of channels to the platform, enabling TCL to expand its reach across North America.

Tags:Amagi| CTV| FAST| TCL| Video-on-demand